Shocking Inbox Statistics

According to Yahoo:

• 8 emails are rejected for every 1 email delivered. 

  
 According to Gmail:

• 81% of Gmail users have Priority Inbox enabled
• Average users inbox =
• 91% hits the inbox
• 17% gets filtered as "priority"
• 9% goes "missing" / deleted at the ESP level

  

•  Gmail now includes DKIM and advanced sender info in all headers- placing your sender reputation front and center.

Users of the Hotmail:

• When your message is included in a "sweep" delete by a subscriber- it does not damage your reputation as a sender.

Mobile Subscribers:

• 89% of the US population has a cell phone
• 41% have a smart phone
• 33% = android phone
• 25% = iphone
• 66% check their smartphone for email daily
• 55% have made a purchase with their mobile phone
• 15-25% of all read email is viewed on a mobile device
• desktop viewing is same
• webmail viewing is down

According to Mailbox Monitor by Return Path:
The average inbox receives:

• 86% to the inbox
• 7.5% to the bulk folder
• 5.9% missing

What's the future of an email inbox look like? 

Ask yahoo....they have already started a revolution with their new inbox features incorporating: 

• Social
• Viral
• SMS
• IM
• Skype
• 3rd Party apps

More on this next time....