As an active digital consumer myself I receive a lot of email. Most of the time in my limited personal time, I find myself browsing through at a rapid pace looking for those few emails that are exactly for me and not whatever group the sending company placed me into.
It makes me wonder how prevalent is behavioral marketing or life cycle mapping in most email marketers tool chests today? Because even as much as I have read about it in the email community for years, it still seems that its not yet the commonplace.
Take this diagram for example, published by Strongmail all the way back in early 2011:
How much are you as an email marketer tailoring your knowledge and products to the needs and life cycles of your consumers? If you are not doing it now, in what ways could you grow your programs to listen more and offer things only when its right for that customer? Email is personal- so why don't we all market like it is?
The future of digital is all about 1:1. We live in an on-demand society. Are you adapting and advancing or simply growing stale? The choice is up to you.
