History of Marketing Infographic

Thank you to HubSpot Marketing Software for providing us Digital Marketers with this amazing infographic on the history of marketing!

You HAVE to check this out:
http://blog.hubspot.com/Portals/249/images/the-history-of-marketing-HUBSPOT-resized-600.jpg
(once you click, hover over the image, and click again to magnify!) 

Shocking Inbox Statistics

According to Yahoo:

• 8 emails are rejected for every 1 email delivered. 

  
 According to Gmail:

• 81% of Gmail users have Priority Inbox enabled
• Average users inbox =
• 91% hits the inbox
• 17% gets filtered as "priority"
• 9% goes "missing" / deleted at the ESP level

  

•  Gmail now includes DKIM and advanced sender info in all headers- placing your sender reputation front and center.

Users of the Hotmail:

• When your message is included in a "sweep" delete by a subscriber- it does not damage your reputation as a sender.

Mobile Subscribers:

• 89% of the US population has a cell phone
• 41% have a smart phone
• 33% = android phone
• 25% = iphone
• 66% check their smartphone for email daily
• 55% have made a purchase with their mobile phone
• 15-25% of all read email is viewed on a mobile device
• desktop viewing is same
• webmail viewing is down

According to Mailbox Monitor by Return Path:
The average inbox receives:

• 86% to the inbox
• 7.5% to the bulk folder
• 5.9% missing

What's the future of an email inbox look like? 

Ask yahoo....they have already started a revolution with their new inbox features incorporating: 

• Social
• Viral
• SMS
• IM
• Skype
• 3rd Party apps

More on this next time....

Email Marketing for Mobile / Smartphones

Smartphone Usage is GROWING:

38% of the US population owns a smartphone (Neilson 5/11)
55% of phones purchased are smartphones (Neilson 5/11)
Email is the #1 most used feature on any smartphone

Despite this amazing opportunity for marketers, it's also a tough one- because it's a moving target!

• Technology is constantly evolving
• Users are "checking in" around the clock
• Viewing screens are smaller than the standard email size
• Content is much easier to share with smartphones
• Users are even more connected to friends and family and more likely to share stories, etc.

Despite all this growth and evolution-

Only 42% of marketers are designing for mobile

Here are some tips for designing for mobile:

• Consider making your CTA link to a mobile optimized landing page or website
• Measure the size of your mobile audience by:
• sending a dedicated email 
• using a preference page
• looking at website analytics
• commonly it's 20% of your list
• Design for a max of 320px wide
• Minimum 14pt, web friendly font
• Use ample space around links for "fat finger syndrome"
• Prioritize/limit your tracking URL's
• Use brief copy points
• Consider the flow of info: Starting at the From line, Subject line, Head text, Above the fold, and Preview pane.
• Keep the message size under 20kb
• Add a "view on a mobile device" link at the top
• Add a "view our mobile website" link
• Make sure you preview and test rendering