At a loss for words? Ideas for successful email content

Examples of Popular Email Campaign Topics

Many examples below, hopefully there are some you may not already be doing and they will spark your creative spirit!
Good luck!

Campaigns for new Leads/Customers
(early in their life cycle):

Education Campaigns

• Address common questions and concerns your subscribers may have
• Make sure you are monitoring and measuring your metrics
• Add testimonials and real person stories- people remember how you make them feel
•  Build your brand to be crystal clear in the eyes of your buyer- no grey areas
• Consider that you are not always speaking directly to the consumer of your product- it may be a messenger.

Entertainment Campaigns

• Connect and share a series of funny or emotional stories
• Could be about your: brand, an employee, a customer, a supplier, your culture, your industry, or your community. 

Life Transition Campaigns

• These campaigns are totally reliant on how much data you have on your customers- don't have much? do a 1/2 question survey but don't forget to reward! 
• For B2C- Birth, 1st home, retirement, starting/completing school
• For B2B- Product use tutorials, installation tips, activation, details around the processes or procedures your customers go through to use your product.

Campaigns for Leads Nurturing (mid life cycle)

• Welcome and thank you for signing up
• Populate the source they came from if possible
• Offer bullet points outlining the value they will receive from signing up
• Might want to ask for additional data/survey
• Make sure to include a white list request
• Content that is timely and relevant, and keeps them engaged until its time to buy
• Tip: It's a good idea to use roughly 25% of your lead gen spend on lead nurturing campaigns!
• Choose your tone and stick with it: educational, friend, brief, or personal
• Once the lead is entered into your system, take a look at the road map to the sale
• Your campaign content should meet the stages on the path to purchase
• Consider giving these leads special offers to engage them, such as:
• "Be the first to see/hear..."
• "Limited time only" offers
• eCoupons
• Special "members only" benefits
• Referral offers

Campaigns for After the Sale (end life cycle)

• Continue the conversation and build on the trust earned in the sale
• Inform them on details of their purchase that might be relevant or useful or details of delivery
• Automate common sales/support topics or questions
• Make sure to offer targeted subsequent offers or return customer deals
• Continue the communication with: Birthday offers, Anniversaries, etc.
• Send pre-event details for future offers
• Send post-event details or updates with whitepapers/reports, etc.