Anytime you use Canadian transmission lines to send electronic communications you should be aware of the new C-28/FISA bill that Canada is trying to pass into law.
Are you familiar with the US CAN SPAM laws?
Well there are several differences in this new Canadian law, namely:
- It will put an expiration date on the opt-in of 18 months. If your subscribers opted-in more than 18 months ago, you would either need to ask for renewed permissions or STOP SENDING.
- These new rules cover all electronic communications (email, SMS, IM, etc.)
- This bill requires you as a marketer to be able to prove that the recipient Opt-in (instead of the CAN SPAM approach which only mandates an easy way to Opt-out.)
- As a marketer, you must inform your subscribers on what they are going to receive.
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