Top 5 tips to thinking like a subscriber

1. Filtering from ESP's is common, Gmail uses smart labels now to allow users to mark their incoming mail. ex. "Bulk", "Forums", "Notifications". So train your subscribers to crave your content.
2. Subscribers say the best way to be seen is through GREAT CONTENT. Because, great content gets you higher opens/clicks, which raises your sender reputation, which decreases your probability of being filtered for junk, and increases your delivery rates!
3. Don't change your sending IP's! There is history and reputation behind them so consistency is key.
4. Fun Fact: 88% of all email users don't separate work and home email addresses.
5. Make sure you are on the good side of the law- follow the US CAN SPAM and CANADA's FISA Bill religiously.