How to use email with a social audience

Only 31% of marketers use email to drive their social campaigns

75% of social users would rather communicate through email

49% of twitter users have bought something from an email

What's this mean for marketers?
That social users are very engaged list members!

But how can you do it well?

The "like" on Facebook is considered a low engagement and low risk option for subscribers to promote your brand with little work on their behalf. ENCOURAGE "likes" by:

• Offering a "Like Us on Facebook" link in all of your email campaigns
• Place a interest form on your Facebook page and give fans a way to subscribe

Social is a soft sell!!

• Just being there, front of mind, and providing useful interaction is what its all about. 
• Social let's you LISTEN. Hear your fans and what they are talking about- take their pulse. Hear what motivates and inspires them- and make sure your product is presented in a way that will appeal to their needs.
  
• Social is the new engagement platform- talk to your fans, listen to their pain points, their language, and the content they share. Develop "crave"able content that's useful and relevant to them. EARN their trust and when they are ready- they will buy.
• Drop the "marketing" speak- talk like a human! Be clear and upfront about who you are and what you are trying to accomplish. Social/Mobile users have a super short attention span- so make your 2 seconds COUNT.

Have you tried including the "SWYN" Share with your network links in your emails? These are the social equivalent to the "forward to a friend".
Did you know that if someone "shares" your email on Twitter that the subject line is the default tweet text? That means you only have 140 characters to make an impact. 

And finally- BE CONSISTENT
Maintain your brand voice and offer your fans content that they might expect to receive from you

Listen - Learn - Measure - Evolve.