Test. Optimize. Grow

Did you know that 61% of Email Marketers do not test?

For me as a Strategist, that was a shocking statistic. As much as I preach best practices in email marketing, they are only a start. The old adage is true- what works for one might not work for another. The only way to really know is to test!



Sources say that you should dictate 5-10% of your resources to testing.


Here are some tips:

• Plan your tests way ahead of time
• Start small- consider only using 10-20% of your list for the test and send the winning creative to the rest of the list 2 days later.
• If you have sparks of ideas for tests post them on a wall- make them hard to ignore.
• Try testing your

• Subject lines
• Layouts
• Images
• Content pieces
• Various Landing Pages
• Varying frequencies
• Time/Day to send
•  Segments/List demographics