Spam collection inboxes

As I logged into my Yahoo email that I've had since, cough, 1997, I was overwhelmed to see 4700 new messages.

It got me thinking, I wonder how many people have more than one email account? One for personal, one for spam, and one for work?

As an email marketer, I spend tons of time and money trying to deliver successful, dynamic email. But what if my lists are full of spam inboxes? How would I know and what could I do about it?

I think the answer lies in list hygiene. Know your audience engagement and baseline metrics, and if they stink, re-engage them. Drop the dead subscribers and move forward delivering craveable content to an active list.

To often people focus on quantity. Email is about quality. Quality in what you send, who you send to, and quality in yourself as a sender.