6/16/2012

16 Things People Really Hate About Your Email Marketing

Over on the Hubspot blog, Cory Eridon talks about these "16 Things People Really Hate About Your Email Marketing":
  1. Emailing People Who Didn't Opt In
  2. Making Unsubscribing Difficult  
  3. Not Honoring Unsubscribes
  4. Writing a Vague Subject Line  
  5. Not Indicating How We Know Each Other  
  6. Speaking With Forced Sincerity 
  7. Providing Irrelevant Content  
  8. Bombarding Recipients With Email  
  9. Sending Emails Once in a Blue Moon
  10. Including Broken Dynamic Content  
  11. Not Including a Call-to-Action
  12. Sending Emails That Aren't Mobile Optimized
  13. You're Overdesigning Your Emails
  14. Not Optimized for Plain Text and HTML
  15. You're Not Proofing Your Email Before Sending  
  16. Not Providing a Real Address to Reply To
Read the full article here (it contains a ton of examples of what not to do!)

No comments:

Hi, I'm Stephanie

My photo
Orlando, Florida, United States
I am an Email Marketing Strategist. I help people look at what they want to say and find the best way to say it. I specialize in Permissions Based Email Marketing and am professionally Certified in Email Marketing Best Practices for 2011-2012.